Wakanow

Wakanow.com, an online travel and flight booking company, approached us through IML Lagos, their marketing consultants for input on strategy and creative for the brand.

Our response was to dissect the brand, discover the essence and wrote a new payoff/strapline which represents the brand promise:

‘Life’s waiting. Discover it’.

That focussed the subsequent communication pattern of the brand and defined its essence and promise. We wrote thematic campaign based on that – TVC, Press, Internal communications, Posters and Radio. The TV we conceptualised and shot was aired on CNN and DSTV for over a period of 4 months.